Great barbecue is about bold flavors, the perfect blend of spices, and that little something extra that keeps people coming back for more. The same goes for customer engagement. It’s not just about selling a product – it’s about creating an experience. That’s exactly what The Barbecue Lab is doing with Spokenote.
When launching their spice rubs, The Barbecue Lab wanted to go beyond traditional product labels and offer something more – a way to bring their products to life. By integrating Spokenote into their packaging, they’ve created a direct link between their brand and their customers, delivering:
- Cooking tips
- Recipe ideas
- Expert guidance on getting the best results with their products
…all with a simple scan.
Want to see it in action? Watch the video to find out how The Barbecue Lab is using Spokenote to spice up customer engagement!