Welcome to the Spokenote blog. This is where we share stories, strategies, updates, and how-to magic – all designed to help you connect with your audience in more memorable, measurable ways. From case studies to product tips to what we’re up to in the wild… if it’s helping brands build human connections at scale, it lives here.
Every spring, something predictable happens. Students apply to college. They get accepted. They pay their deposit. They say they're coming. Then...
The data on video in email is not subtle. Emails with video thumbnails see a 34% higher click-through rate than...
Most outreach fails not because of bad messaging, but because of bad format. Text emails, banner ads, and cold calls...
Here is a scenario most marketers recognize. You implement a personalization strategy. You add first-name fields to your emails. You...
Cold email is not dead in the way that fax machines are dead. Sales teams are still sending millions of...
You spent an hour crafting that cold email. You tested three subject lines. You personalized the opening. You sent it...
Some conferences validate what you already suspected. NTC 2026 in Detroit was that kind of week. Our team came in with...
This is the third and final post in our series on the Keys to Success with Spokenote. If you missed...
Key Takeaways: The Personalization Shift: Passive personalization (like a merge-field first name) is no longer enough; active personalization requires adapting...
We need to have a “who’s gonna say that uncomfortable thing” moment about modern marketing. It’s OK, we’ll say it. For...