Proxess Boosts Brand Awareness with Spokenote

20% Increase in Engagement and ‘Exceptional’ CTA Rates in Targeted Campaigns

In a remarkable partnership that showcases the power of innovative marketing solutions, Proxess, a fast-rising star in the commercial security access space, has leveraged Spokenote's cutting-edge video messaging technology to overcome significant brand recognition challenges and build a lead-generating machine. Their success demonstrates how a strategic shift from traditional marketing approaches to personalized, interactive content can yield immediate and dramatic results, including a 20% increase in customer engagement and substantially improved conversion rates.

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Proxess

Security and Access Control Innovator

Proxess is a security solutions provider that specializes in innovative wireless lockset technology. Their cutting-edge solutions enable organizations to secure their facilities while also providing convenient, mobile-based access control. With a focus on enterprise-grade security and cost-effectiveness, Proxess serves a range of industries, including education, healthcare, and industrial manufacturing. Founded in 2014, Proxess is committed to delivering secure, reliable, and easy-to-use access control solutions.

The Challenge: Standing Out in a Crowded Market

Proxess, founded in 2015, is at the forefront of revolutionizing what Paul Hevesy, part owner and VP of Business Development, refers to as “the brass key market.” Utilizing a sophisticated, highly-secure software app paired with the NFC technology built into the mobile devices people already carry with them, Proxess is delivering superior electronic access control solutions to institutions such as schools, universities, hospitals, and municipalities. However, despite their groundbreaking technology, Proxess faced significant hurdles in an industry dominated by large, established players:

Low brand recognition among potential clients
Difficulty in effectively communicating their product’s unique value proposition
Inefficient marketing strategies resulting in non-qualified leads
Limited success in securing face-to-face meetings with decision-makers

Hevesy notes, “When I joined in early 2023, our primary mission was to build the brand, expand the sales team, and prove our product’s viability in the market. But we were up against giants in the industry, and traditional marketing methods just weren’t cutting it.“

The Spokenote Solution: Print Marketing + Personalized Video Messaging + Data Analytics

Recognizing the need for a unique approach, Paul developed a direct account acquisition strategy focused on targeting pre-qualified leads with an attention-grabbing hook and then quickly leveraging that interest into securing face-to-face meetings where he could demonstrate the Proxess technology. The discovery of Spokenote through a combination of a personal recommendation from a neighbor and a fortuitous encounter at a local marketing seminar was the moment things “clicked.” The potential of Spokenote’s “put-video-anywhere” capability immediately resonated with Paul.

Spokenote’s technology allows users to attach videos to physical objects through QR codes, creating a seamless bridge between the physical and digital worlds. This innovative approach to communication has proven particularly valuable for businesses seeking to stand out in crowded markets and personally engage their audience in more meaningful ways.

“I saw Spokenote as a game-changer,” Paul recalls. “Not only could it provide a unique and engaging way to introduce our Proxess access solution products, but it also aligned with our values of supporting innovative startups in our own backyard.”

Proxess integrated Spokenote into their marketing strategy in a variety of innovative ways:

Direct Mail Campaigns: By adding video notes to their mailers, Proxess transformed standard mailers into interactive experiences.
Enhanced Literature: Static brochures and pamphlets became dynamic, informative resources with embedded video content.
Interactive Business Cards: Spokenote-enabled business cards allowed Paul to create custom video greetings, making networking events more impactful.
Insightful Analytics: Granular analytics, provided valuable data on viewer engagement, allowing for targeted follow-ups on qualified leads

The Results: Measurable Success and Increased Engagement

The implementation of Spokenote’s technology led to significant improvements in marketing efforts for Proxess, including a 20% increase in overall customer engagement and 15-20% open rates on direct outreach campaigns, massively exceeding industry standards on direct mail.

Paul enthuses, “The results were beyond our expectations. Not only did we see a dramatic increase in prospect engagement, but the quality of our interactions improved significantly. The ability to track views and engagement allowed us to tailor our follow-ups, making every interaction more meaningful.”

The Future: Continued Growth and Innovation

The partnership with Spokenote has revolutionized the marketing and customer acquisition strategy for Proxess. By leveraging personalized video messaging, Proxess has successfully elevated the awareness of their brand in the market and solidified their position in the commercial security industry.

Paul concludes, “Spokenote has been instrumental in our growth. As we continue to explore new ways to use this technology, we’re excited about the possibilities for even greater achievements and market penetration.”

Learn more about Proxess at www.proxess.com