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How GLASA strengthened donor engagement during a critical fundraising year with video-powered storytelling

When fundraising conditions are uncertain, standing out matters more than ever. For Great Lakes Adaptive Sports Association, a year-end campaign that might normally blend into the noise became a powerful moment of connection, thanks to video-powered storytelling through Spokenote. In a year when GLASA expected its annual campaign performance to decline, Spokenote helped the organization retain and even grow donor engagement by replacing generic fundraising asks with authentic, personal video moments.


Turning donors into an engaged community.

For nonprofit organizations, fundraising is more than just making an ask. Nonprofits know they need to nurture and grow meaningful relationships with their donor if they want to achieve fundraising goals. GLASA wanted to move beyond traditional year-end appeals and one-size-fits-all messaging. They needed a way to celebrate their athletes, thank donors meaningfully, and invite continued involvement in a way that felt human, not transactional. Rather than relying on static print or email alone, GLASA paired direct mail with video-powered engagement from Spokenote, ensuring their message wasn’t just delivered, but truly experienced.

A campaign built on real stories and real impact

Direct mail with a digital layer

Each mailer included a unique QR code. With a simple scan, recipients unlocked personal video content directly from GLASA (no apps, no logins, and no friction).

Story-driven video content:

Videos featured heartfelt founder messages, video stories of program impact and direct links to upcoming events, volunteer opportunities, and links to gifting.

Built in measurement:

Unique, trackable destinations allowed GLASA to see exactly how recipients engaged, turning storytelling into measurable insight.

The Spokenote solution:

A campaign crafted with love that showed donors impact.

Here’s how Spokenote was strategically deployed for GLASA:

  • Four video stories highlighting the real impact of GLASA programs
  • Heartfelt founder messages personalized for donors and athletes
  • Direct links to upcoming events, volunteer opportunities, and ways to stay involved
  • Mailed to donor list, with tracking set to see which donors engaged and how

The results:

GLASA improved donor engagement rates by over 170% in just one mailing.

Spokenote’s engagement tracking revealed a dramatic lift in how audiences interacted with the campaign:

  • 173.3% increase in donor video engagement from a single mailing
  • 109.3% increase in athlete video engagement
  • Donors were 33% more likely to take action directly from the Spokenote experience

“In a year when GLASA expected our annual campaign to go down, the Spokenote campaign helped us retain or even potentially grow the annual campaign.”

Kelly Condotti Habas & Development Director, Great Lakes Adaptive Sports Association

Learn more at GLASA.org 

Ready to create fundraising campaigns that actually connect?

We are ready to help you. Let’s make an impact.

GLASA used Spokenote to turn a traditional year-end appeal into an experience that celebrated impact, honored supporters, and drove measurable engagement, even in a challenging year. If your nonprofit is looking for a more human, more effective way to engage donors and communities, we’re here to help.