Purdue University turned personalized video into a powerful enrollment tool. Using Spokenote, they connected with admitted students in a way that felt personal, memorable, and actionable, resulting in over $4 million in tuition revenue tied directly to a single campaign. Ready to see these kinds of results for your higher education institution?
For universities, getting a student to say “yes” to admission is only half the battle – the real challenge is turning admitted students into enrolled students. Purdue University faced this challenge head-on. They needed a personal, scalable way to engage with admitted students and turn them into enrolled students – something that made each student feel seen, valued, and excited about Purdue.
Rather than relying on generic messaging, Purdue used personalized video outreach to create meaningful connections with students. Their approach combined video + direct mail, ensuring messages weren’t just seen – they were remembered.
Each mail piece included a unique Spokenote QR code, and a simple scan unlocked a video message from Purdue.
No one-size-fits-all content here. Videos were personalized based on each student’s background, interests, and intended major.
Here’s how Purdue connected with prospective students:
Spokenote’s tracking and analytics helped Purdue’s leadership measure engagement and impact – proving that authentic, personalized video isn’t just a nice-to-have – it’s a powerful driver of engagement and action.
“Spokenote is changing the game for us in terms of prospective student outreach, particularly via direct mail programs… I’m thrilled we have it in our marketing mix.”
R. Ethan Braden, EVMP & CMO Purdue University
After the success of the campaign, Purdue continues to expand their use of Spokenote across the student journey, including alumni outreach using video to reconnect with graduates in a more personal, scalable way.
The takeaway? Personalized video isn’t just a one-time play. It’s a long-term strategy. Purdue is leading the way in higher ed with smart, story-driven touchpoints that keep students and alumni engaged long after decision day.
Purdue used Spokenote to cut through the noise and connect with students in a way that’s personal, measurable, and actionable. The result? $4M+ in tuition revenue from one campaign.
If you’re ready to level up your enrollment strategy with something that’s simple, scalable, and proven to work, we’re here to help.
