How it works

…and how you can create Spokenote experiences that help you win.

Spokenote makes it easy to add trackable video experiences to anything. Whether you want to share big, get personal, or deliver videos that feel tailor-made, Spokenote helps you connect with your audience at scale, all without the friction.

Looks like a coaster. Plays like a video.

Add video to anything, then analyze performance.

Score the highest ROI compared to any other marketing tactics in your playbook.

How it works

Spokenote makes it easy to add trackable video experiences to anything. Share big. Get personal. Deliver videos that feel tailor-made and connect with your audience at scale, all without the friction.

Looks like a coaster. Plays like a video.

Add video to anything, then analyze performance.

Score the highest ROI compared to any other marketing tactics in your playbook.

Spokenote video marketing experiences

Share videos regularly to everyday objects.

Share like never before

With Spokenote, anything can become a video-powered channel: coasters, email marketing, posters, social campaigns, t-shirts, tickets… you name it. Your Spokenote link (and associated code) stay the same, but your content can evolve. Work with our team to swap out videos anytime to keep messaging fresh, seasonal, or campaign-specific. It’s your evergreen sharing channel.

The Pacers dropped coasters in pubs and restaurants in downtown Indianapolis with a surprise video for fans. They also changed out the video so that fans get fresh video content.

Spokenote experience example: Pacers fans had access to 2024 All-Star video content from a restaurant coaster

During NBA All-Star Weekend, the Pacers dropped Spokenote-powered coasters in bars and restaurants across Indy. Fans scanned for hype videos, player features, and All-Star updates while waiting on their wings.

  1. One universal code on every coaster across all locations. Simple, scalable, snackable.
  2. The team swapped in new content regularly to match the energy of All-Star weekend.
  3. Scan data rolled in real time, giving the Pacers a clear view of what fans loved.

Upload / attach videos to anything.

Capture memories

Give your audience the ability to create their own personalized keepsakes. Embed Spokenote into tickets, event badges, or gifts. This allows fans, guests, or customers access their Spokenote link and upload a memory of their very own.

Indianapolis Motor Speedway Museum partnered Spokenote to create souvenir VIP ticket, allowing fans to attach a video memory to their souvenir nametag credential.

Spokenote experience example: The Indianapolis Motor Speedway Museum visitors attached videos to VIP tickets

To celebrate the Indianapolis Motor Speedway Museum’s grand reopening, VIP guests received Spokenote-powered tickets. With a quick scan of the code on their ticket, they added their own memories, turning their VIP pass into a permanent piece of history.

  1. Each VIP ticket included a scannable QR code, no app required.
  2. Guests could select a memory right from their phones and attach it instantly.
  3. The result? A collectible credential fans could watch, share, and remember forever.

Use direct mail to tell you who sees your marketing collateral.

Track engagement

Add Spokenote to printed pieces like donor mailers, customer postcards, or event invites and gain visibility into who’s interacting. Each pageview can be tied to a person or group using metadata, so you can monitor scans, watch patterns, and build your retargeting strategy with confidence.

The non-profit GLASA recently sent a video-powered direct mail message to donors. Spokenote enabled them to see who engaged with and donated because of their mailer.

Spokenote experience example: GLASA added 4 targeted video asks to donor communications

GLASA wanted to go beyond traditional appeal letters. They replaced static postcards with personalized video experiences powered by Spokenote.

  1. Four distinct videos were created for different segments.
  2. Each direct mailer included unique codes tied to individual recipients. Because each mailer was personalized, GLASA could track engagement down to the individual level and adjust their follow-up and retargeting based on real-time data.
  3. The campaign led to a 173% lift in donor engagement, with 33% more donors taking action directly from the video page.

Nifty features our users love

   Scannable from any smartphone camera

  100% browser-based — no downloads required

   No apps or downloads needed for recipients

   Read receipt option

   Add content or buttons to your pages

   Custom branding options

   Pageload and clickthrough metrics

   Campaign insights and analytics

   User insights

  …and so much more!

Want to see how Spokenote is winning out in the wild?

It’s one thing to say you’re driving engagement. It’s another thing to back it up with results. Here’s how Spokenote is helping marketers and teams win:

  • 68% increase in engagement: Spokenote campaigns have driven up to 68% more engagement than traditional outreach.
  • 3x higher conversions: Spokenote campaigns deliver triple the conversion rates compared to static direct mail and email content.
  • 204% higher post-scan CTR: Users are 3x more likely to click through after watching a compelling video.
  • 2x higher scan rates: Spokenote campaigns see double the average scan rate of traditional QR codes.

Ready to win? Here’s what’s next.

Get a consult, pick your plan, and start turning moments into marketing magic.

We’ll start with a quick consult to learn about your brand, your goals, and the kind of experiences you want to create. From your first scan to your first campaign and beyond, our team is here to help you connect, convert, and scale.