Great barbecue is all about bold flavors, perfect timing, and that little something extra that keeps people coming back for more. The same goes for customer engagement. That’s why The Barbecue Lab partnered with Spokenote – to spice up their product experience with video-powered content that customers can’t stop clicking. Want to use Spokenote to make a powerful impact on your product experience?
When launching their spice rubs, The Barbecue Lab wanted to go beyond the typical product labels and offer something more – a way to bring their products to life. So they used Spokenote to embed videos into their packaging, giving customers instant access to helpful, hands-on content with just a scan.
From prep to plating, Spokenote delivered quick how-to videos that added real value, no searching required.
Customers got inspiration in seconds, complete with step-by-step tutorials to make every dish a win.
Founder David Gafford showed up on-screen to connect directly with customers, building trust with every view.
With Spokenote, The Barbecue Lab turned casual curiosity into full-on engagement:
Spokenote’s embedded Call-To-Action (CTA) buttons delivered results that smoked the competition:
“If you’re looking for a way to connect deeper with each customer, Spokenote has been a gamechanger for us here at the Barbecue Lab.”
David Gafford, Owner of The Barbecue Lab
The Barbecue Lab didn’t just increase brand engagement – they changed how customers experience their products. With Spokenote, content became personal, accessible, and downright clickable.
Turn your packaging, print, or product into a direct line to your customers. Spokenote helps you make every interaction more human, more memorable, and more measurable.
