The Barbecue Lab
The video-enabled barbecue sauce that outperforms Google Ads, Facebook Ads & more
Great barbecue is all about bold flavors, perfect timing, and that little something extra that keeps people coming back for more. The same goes for customer engagement. That’s why The Barbecue Lab partnered with Spokenote – to spice up their product experience with video-powered content that customers can’t stop clicking. Want to use Spokenote to make a powerful impact on your product experience?
The Barbecue Lab boosts customer engagement with Spokenote
When launching their spice rubs, The Barbecue Lab wanted to go beyond the typical product labels and offer something more – a way to bring their products to life. So they used Spokenote to embed videos into their packaging, giving customers instant access to helpful, hands-on content with just a scan.
The Barbecue Lab created a direct link between their brand and their customers, offering value with a simple scan:
Cooking tips:
From prep to plating, Spokenote delivered quick how-to videos that added real value, no searching required.
Recipe ideas:
Customers got inspiration in seconds, complete with step-by-step tutorials to make every dish a win.
Expert guidance
Founder David Gafford showed up on-screen to connect directly with customers, building trust with every view.
The results:
Capturing customer interest with video
With Spokenote, The Barbecue Lab turned casual curiosity into full-on engagement:
- 30% of visitors watched the videos – double the industry average of 15% viewership on digital content
- Customers came for the rub, stayed for the recipe, and kept coming back for more
Turning views into action (and cravings)
Spokenote’s embedded Call-To-Action (CTA) buttons delivered results that smoked the competition:
- 40% CTA click-through-rate – that’s 3x better than typical QR campaigns (12.8%)
- 8x higher than Google display ads (5.06%) and 15x higher than email marketing (2.6%)
- And way ahead of Facebook ads (0.90%) or Instagram feed ads (0.22%)
“If you’re looking for a way to connect deeper with each customer, Spokenote has been a gamechanger for us here at the Barbecue Lab.”
David Gafford, Owner of The Barbecue Lab
The Barbecue Lab created an all-new way to connect with customers
The Barbecue Lab didn’t just increase brand engagement – they changed how customers experience their products. With Spokenote, content became personal, accessible, and downright clickable.
Ready to fire up your engagement strategy?
Forget noisy channels. Create your own with Spokenote.
Turn your packaging, print, or product into a direct line to your customers. Spokenote helps you make every interaction more human, more memorable, and more measurable.