Great barbecue is about bold flavors, the perfect blend of spices, and that little something extra that keeps people coming back for more. The same goes for customer engagement. It’s not just about selling a product – it’s about creating an experience. That’s exactly what The Barbecue Lab is doing with Spokenote.
When launching their spice rubs, The Barbecue Lab wanted to go beyond traditional product labels and offer something more – a way to bring their products to life.
By integrating Spokenote into their packaging, they’ve created a direct link between their brand and their customers, delivering:
…all with a simple scan.
Adding Spokenote to their spice rub packaging wasn’t just about enhancing the customer experience – it was about delivering measurable results. Compared to industry benchmarks, The Barbecue Lab’s campaign proved to be a game-changer for customer engagement:
Customers aren’t just scanning – they’re actively consuming curated content. 30% of page visitors watched The Barbecue Lab’s videos, which smashes the industry standard of 15% viewership on digital content.
Compared to other marketing channels, Spokenote’s ability to drive action is clear:
The Barbecue Lab’s use of Spokenote doesn’t just engage customers – it drives actions. These results show that when brands provide easy access to relevant content, customers are eager to interact, watch, and take the next step.
Want to see it in action? Watch the video to find out how The Barbecue Lab is using Spokenote to spice up customer engagement!
