Pacers-Spokenote Partnership Wins 2024 NBA Changemaker of the Year Award

Groundbreaking Partnership Recognized for Innovation in Fan Engagement and Technology Integration

A Game-Changing Partnership

The Indiana Pacers and Spokenote joined forces in early 2024 to introduce the NBA’s first scannable code patch on a professional sports jersey. This revolutionary integration of our proprietary technology with the Pacers’ iconic brand has set a new standard for innovation in sports entertainment.

“The Changemaker of the Year Award is a powerful affirmation of Spokenote’s innovative spirit and forward-thinking approach,” said John Wechsler, CEO of Spokenote. “Our groundbreaking partnership with the Pacers has not only catapulted our brand onto the global stage but has also pushed the boundaries of what’s possible in fan engagement.”

Key Highlights of the Pacers-Spokenote Partnership

  1. Introduction of the world’s first scannable code worn by a professional sports team
  2. Innovative in-game promotions, including a souvenir ticket giveaway during the Eastern Conference Semifinals
  3. Successful integration during NBA All-Star 2024, contributing to the highest-attended NBA All-Star event in 14 years
  4. Creation of new products, including an innovative drink coaster program with Spokenote codes

Revolutionizing Fan Engagement

Our partnership with the Pacers has created unprecedented opportunities for fans to connect with their team and preserve cherished memories. By leveraging Spokenote’s unique technology platform, we’ve enhanced the fan experience and contributed to the creation of entirely new product offerings.

“We work hard to create unforgettable experiences and engage with our fans in meaningful ways, and Spokenote’s unique technology offered us a fresh opportunity to do exactly that,” said Pacers Sports & Entertainment President and Chief Commercial Officer, Todd Taylor.

A Springboard for Future Innovation

The 2024 NBA Changemaker of the Year Award serves as a powerful validation of our fan-centric approach and a springboard for future developments. This recognition places Spokenote alongside previous partner winners such as PayPal and Amazon Web Services, cementing our position as a leader in sports technology and fan experience innovation.

As we look to the future, we’re excited to continue pushing the boundaries of what’s possible in connecting physical objects with digital experiences.

Our partnership with the Indiana Pacers, along with a growing list of other sports entertainment customers, is validation of our broader goal of helping organizations create meaningful connections to their audiences through technology.