For universities, getting a student to say “yes” to admission is only half the battle – the real challenge is turning admitted students into enrolled students. Purdue University faced this challenge head-on. They needed a personal, scalable way to engage with admitted students and turn them into enrolled students – something that made each student feel seen, valued, and excited about Purdue.
Rather than relying on generic messaging, Purdue used personalized video outreach to create meaningful connections with students. Their approach combined video + direct mail, ensuring messages weren’t just seen – they were remembered.
