How Video & Personalization are Driving Real Engagement and Measurable Impact in Student Recruitment and Alumni Engagement
Higher education marketing is evolving, and video is leading the charge. In an increasingly digital world, standing out requires more than just traditional marketing – it demands authenticity, personalization, and the ability to tell compelling stories at scale.
In a recent discussion, Ethan Braden, VP & CMO at Texas A&M University, and John Wechsler, Spokenote Founder & CEO, explored how leaders like Purdue University and Texas A&M are leveraging video to enhance engagement, improve recruitment outcomes, and strengthen alumni relations.
They dive into the power of authentic storytelling, the challenges of personalization at scale, and how tools like Spokenote are making it easier to track impact and drive real results.
Want to hear their insights firsthand? Watch the full discussion to see how video is shaping the future of higher education marketing.
Real-World Impact: Purdue’s $4M Enrollment Success
Purdue University leveraged video-powered personalization to engage admitted students in a way that was personal, scalable, and highly effective. By integrating video with direct mail, they stood out from traditional outreach – and the results spoke for themselves:
- 22 new enrollments directly tied to the campaign
- $4M+ in future tuition revenue from a single initiative
Want the full story? See how Purdue transformed student engagement with video.
[Read the Full Purdue Success Story >]
