20 Mar What We Heard at NTC 2026 (And What It Confirmed About Donor Connection)
Some conferences validate what you already suspected. NTC 2026 in Detroit was that kind of week. Our team came in with...
Best Practices
18 Mar Workflow Support: The Last Thing You Need Is Another Tool You Don’t Use
This is the third and final post in our series on the Keys to Success with Spokenote. If you missed...
03 Mar Coherent Video Strategy: The “Fresh Eyes” Approach to Scaling Trust
Key Takeaways: The Personalization Shift: Passive personalization (like a merge-field first name) is no longer enough; active personalization requires adapting...
27 Feb The Personalization Illusion: Why Your {First_Name} Strategy is Killing Your Connection
We need to have a “who’s gonna say that uncomfortable thing” moment about modern marketing. It’s OK, we’ll say it. For...
23 Feb How to Scale Authentic Video Without Losing Your Humanity
Stop Engineering Messages. Start Creating Moments. Automation, personalization, customization, data-driven c decisioning. Oof. We have optimized the humanity out of our...
14 May Four Ways to Boost Engagement of Your Short-Form Video Content
In today’s digital landscape, short-form video content is a powerful tool for connecting with audiences. While social media platforms rely...
28 Apr 6 Ways to Seamlessly Connect the Physical and Digital Worlds
In a world where attention is split across screens, signs, and everything in between, the most impactful experiences don’t just...
14 Apr 5 Ways to Use Video Engagement Tools to Drive B2B Success
Let’s face it: B2B communication is often… boring. Long emails, static PDFs, and missed meeting invites don’t exactly inspire action....
11 Apr Small Team, Big Impact: How Admissions Teams Use Video to Scale Personal Connection
In college admissions, time is precious – and people are everything. Small admissions teams are usually tasked with delivering a highly...
04 Apr How Private Colleges Win with Personalized Video
In the high-stakes world of college enrollment, small private institutions face a unique challenge: how to stand out in a...