19 Oct “Sacred cows make the best burgers”: John Wechsler on the reality of innovation
Every business wants to innovate. The harder question is what happens when a new idea actually shows up. Does the team...
Best Practices
19 Oct How to measure video outreach performance without stopping at views
Imagine a campaign with a 70% view rate and a 5% reply rate. On the surface, that 5% may look...
16 Oct Why Gen Z thinks your polished campus video is a massive red flag
The higher education recruitment landscape is haunted by an expensive ghost: the high-cost, high-production cinematic sizzle reel. For years, the standard...
09 Oct Why lapsed donors disappear, and what actually brings them back
Most lapsed donors did not wake up one morning and decide they were done with your organization. Some lost touch...
07 Oct Video templates for sales teams: Build a scalable library without losing the human touch
When personalized video outreach works, it works exceptionally well. A rep records a quick note, speaks directly to a prospect's...
06 Oct How one personalized message can change the donor relationship
One of the most expensive challenges in university fundraising often begins with a successful campaign. A new donor makes an initial...
11 Sep It Doesn’t Have to Be the CEO: Who Should Actually Be on Camera
We need to have a moment about who should be on camera in your next video. It's fine. We'll say...
13 Apr Summer Melt Is Costing Higher Ed Millions: How Admissions Teams Are Fighting Back with Video
Every spring, something predictable happens. Students apply to college. They get accepted. They pay their deposit. They say they're coming. Then...
13 Apr Video Email Marketing: How to Use Video in Email to Double Your Reply Rates
The data on video in email is not subtle. Emails with video thumbnails see a 34% higher click-through rate than...
13 Apr Personalized Video Outreach: The Complete Guide to Video Messages That Actually Get Replies
Most outreach fails not because of bad messaging, but because of bad format. Text emails, banner ads, and cold calls...