11 Sep It Doesn’t Have to Be the CEO: Who Should Actually Be on Camera
We need to have a moment about who should be on camera in your next video. It's fine. We'll say...
Best Practices
13 Apr Summer Melt Is Costing Higher Ed Millions: How Admissions Teams Are Fighting Back with Video
Every spring, something predictable happens. Students apply to college. They get accepted. They pay their deposit. They say they're coming. Then...
13 Apr Video Email Marketing: How to Use Video in Email to Double Your Reply Rates
The data on video in email is not subtle. Emails with video thumbnails see a 34% higher click-through rate than...
13 Apr Personalized Video Outreach: The Complete Guide to Video Messages That Actually Get Replies
Most outreach fails not because of bad messaging, but because of bad format. Text emails, banner ads, and cold calls...
07 Apr The Personalization Trap: Why Your ‘Personalized’ Messages Feel Anything But
Here is a scenario most marketers recognize. You implement a personalization strategy. You add first-name fields to your emails. You...
07 Apr Cold Email Outreach Is Dead (Unless You Do This): Why B2B Sales Teams Are Losing the Inbox War
Cold email is not dead in the way that fax machines are dead. Sales teams are still sending millions of...
07 Apr Why Your Outreach Gets Ignored: The Ad Blindness Crisis and How to Break Through
You spent an hour crafting that cold email. You tested three subject lines. You personalized the opening. You sent it...
18 Mar Workflow Support: The Last Thing You Need Is Another Tool You Don’t Use
This is the third and final post in our series on the Keys to Success with Spokenote. If you missed...
03 Mar Coherent Video Strategy: The “Fresh Eyes” Approach to Scaling Trust
Key Takeaways: The Personalization Shift: Passive personalization (like a merge-field first name) is no longer enough; active personalization requires adapting...
27 Feb The Personalization Illusion: Why Your {First_Name} Strategy is Killing Your Connection
We need to have a “who’s gonna say that uncomfortable thing” moment about modern marketing. It’s OK, we’ll say it. For...