Higher Education
Make every interaction feel personal.
Higher education teams work hard to reach the right audiences, yet much of their communication still lands the same way for everyone.
Spokenote transforms video into a measurable engagement channel, from personal 1:1 outreach to audience-based campaigns at scale. The result is communication that reflects who someone is, what they care about, and where they are in their journey.
This is how modern institutions move from broad messaging to intentional engagement.
Did you know? Purdue used Spokenote to boost prospective interaction rate with students to 53% in one enrollment campaign.
Deliver the right message to the right student at the right moment.
Engage and convert prospective students with video-enabled collateral, securing future tuition funds.
Higher education
Make every student feel like a VIP.
Universities spend big on recruitment and alumni outreach, but struggle to build real connections at scale. Spokenote adds trackable dynamic video to your toolkit, delivering authentic engagement without extra workload. Your prospective students are each unique. Your video content should be unique too.
Did you know? Purdue used Spokenote to boost prospective interaction rate with students to 53% in one campaign.
Deliver the right message to the right student at the right moment.
Engage and convert prospective students with video-enabled collateral, securing future tuition funds.
Helping higher education marketers and leaders everywhere:
How Spokenote works for higher education:
One message. Multiple audiences. Delivered with intention.
Say hello to dynamic video for your organization.
- Create video experiences that adapt to audience, timing, and context from a single campaign framework.
- Reach multiple audiences without duplicating effort. Build once and tailor messaging dynamically for prospective students, current students, alumni, donors, and parents.
- Maintain authenticity while scaling communication. Keep the human presence that builds trust, even as your outreach expands.
- Track engagement at the individual level. See who watches and clicks, so your follow-up is informed and timely.
Your new capabilities with Spokenote:
- Create personalized video experiences for admissions, advancement, alumni relations, and campus communications, all managed from one platform.
- Adapt messaging dynamically within a single campaign, delivering relevant video to different audiences without rebuilding content.
- Extend engagement across physical and digital touchpoints, allowing viewers to revisit key moments, messages, and milestones anytime.
See how Purdue projected $4M in future tuition with Spokenote.
When Purdue paired personalized video with print outreach, they saw powerful results. They saw 22 new enrollments tied directly to one campaign, and a 53% interaction rate with prospective students.
Add an interactive dynamic video experience to anything.
Here’s what that looks like in the wild:
Variable message by audience segment
Trackable video-enabled direct mail campaigns
Powerful retargeting for prospective students
Personalized promotions
Virtual campus visits to motivate alumni giving
Video-enabled bookstore souvenirs
Videos to prospectives students from current students
Video-enabled donation letters
…and so much more
We’re scoring high-five-worthy reviews.
“Spokenote is bringing innovation to the direct mail industry in some very powerful ways. If you’re looking to drive measurable engagement affordably... you need to check them out.”
Paul Hevesy, VP of Business Development, Proxess
See The Story
“We work hard to create unforgettable experiences and engage with our fans in meaningful ways, and Spokenote’s unique technology offered us a fresh opportunity to do that.”
Todd Taylor, Former President & CCO, Pacers Sports & Entertainment
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“Spokenote is changing the game for us in terms of prospective student outreach, particularly via direct mail programs… I’m thrilled we have it in our marketing mix.”
R. Ethan Braden, EVMP & Former CMO Purdue University
See The Story
“If you're looking for a way to connect deeper with each customer, Spokenote has been a gamechanger for us here at the Barbecue Lab."
David Gafford, Owner of The Barbecue Lab
See The Story
“Spokenote really gets our passion for connection and community—two things that are at the heart of what we do at Indy Ignite...We’re building something truly special here for our fans and the Indiana community."
Mary Kay Huse, President of Indy Ignite
“QR codes change, I didn’t know that. I thought QR codes sent you to one place… Spokenote changes the game."
Pat McAfee, American Sports Analyst, Former NFL Punter, & TV Show Host
…and we always aim to bring home the hardware:
