Turn fans into superfans.
Teams pour millions into merch, tickets, and game day hype—but fan engagement often stops at the arena. The challenge is turning those one-time moments into lasting connections. Spokenote bridges that gap.
Did you see the QR code on the Pacers jersey? That was us. Our partnership earned 2024 NBA Changemaker of the Year.
Looks like a jersey. Plays like a video.
Shortform video that delivers the highest ROI compared to other marketing trends.
Sports & entertainment
Turn fans into superfans.
Teams pour millions into merch, tickets, and game day hype—but fan engagement often stops at the arena. The challenge is turning those one-time moments into lasting connections. Spokenote bridges that gap.
Did you see the QR code on the Pacers jersey? That was us. Our partnership earned 2024 NBA Changemaker of the Year.
Looks like a jersey. Plays like a video.
Shortform that video delivers the highest ROI compared to other marketing trends.
A fan engagement tool unlike any other.
We’re out here amplifying reach for Teams, Brands, and Leagues everywhere:
What does the Spokenote platform do?
Forget the noise. Whisk your fans away to exciting digital experiences you can control.
You’ve got game day covered. Tickets are delivered, merch is stocked, signage is live. But the moment fades fast. Fans move on, and so does your message. Without a clear bridge between physical experience and digital connection, you’re missing out on post-event engagement, actionable data, and the opportunity to turn fan moments into brand loyalty.
Spokenote turns those fleeting moments into lasting impact so your fans can watch, react, and relive.
What your experience will look like with Spokenote:
- Game day that lingers: Pair videos or photos with tickets, merch, or giveaways so fans can relive the moment again and again.
- Engagement that sticks: Engage. Analyze. Convert. Rinse and repeat with data that tells you what’s working.
- Video that’s fully yours: No algorithms, no ads, no distractions. Just your message in a channel you control.
Your new capabilities with Spokenote:
- Share: Add video content to your signage, tickets, or merch. Share behind-the-scenes footage, coach interviews, fan messages, and more.
- Capture memories: Let fans add personal video moments to souvenirs or gifts. Think: birthday shoutouts and first-game memories, now shareable and savable.
- Track engagement: See how many people are interacting. Spokenote QR codes can be tracked individually, letting you measure campaign performance and retarget effectively.
See how the Pacers pioneered a whole new fan engagement strategy.
In 2024, Spokenote partnered with the Indiana Pacers to do something no other U.S. pro sports team had done: a scannable patch on the jersey itself.
It wasn’t just a logo patch, it was a launchpad for a new kind of fan engagement, and it earned one of the NBA’s highest honors.
You like crowded venues, not crowded digital channels.
Add an interactive video experience to anything. Here’s what that looks like in the wild:
Behind-the-scenes We’re scoring high-five-worthy reviews.
“Spokenote is bringing innovation to the direct mail industry in some very powerful ways. If you’re looking to drive measurable engagement affordably... you need to check them out.”
Paul Hevesy, VP of Business Development, Proxess
See The Story
“We work hard to create unforgettable experiences and engage with our fans in meaningful ways, and Spokenote’s unique technology offered us a fresh opportunity to do that.”
Todd Taylor, President & CCO, Pacers Sports & Entertainment
See The Story
“Spokenote is changing the game for us in terms of prospective student outreach, particularly via direct mail programs… I’m thrilled we have it in our marketing mix.”
R. Ethan Braden, EVMP & CMO Purdue University
See The Story
“If you're looking for a way to connect deeper with each customer, Spokenote has been a gamechanger for us here at the Barbecue Lab."
David Gafford, Owner of The Barbecue Lab
See The Story
“Spokenote really gets our passion for connection and community—two things that are at the heart of what we do at Indy Ignite...We’re building something truly special here for our fans and the Indiana community."
Mary Kay Huse, President of Indy Ignite
“QR codes change, I didn’t know that. I thought QR codes sent you to one place… Spokenote changes the game."
Pat McAfee, American Sports Analyst, Former NFL Punter, & TV Show Host
…and we always aim to bring home the hardware:
Ready to win? Here’s what’s next.
Get a consult, pick your custom plan, and start delivering unforgettable fan experiences.
Let’s kick things off with a quick consult. One of our super-friendly teammates will get to know your team and your goals. From setup to success, we’ll be right there with you, cheering you on, sharing strategy, and helping you make every moment count.