Proxess
20% increase in engagement and ‘exceptional’ CTA rates in targeted campaigns
In today’s competitive B2B landscape, standing out requires a memorable story. That’s exactly what Proxess unlocked when they partnered with Spokenote to bring video-driven personalization to their direct outreach efforts. What followed was a razor sharp increase in engagement, better-qualified leads, and a smarter path to face-to-face meetings with decision-makers.
Proxess boosts brand awareness with Spokenote
In a remarkable partnership that showcases the power of innovative marketing solutions, Proxess, a fast-rising star in the commercial security access space, has leveraged Spokenote’s cutting-edge video messaging technology to overcome significant brand recognition challenges and build a lead-generating machine. This success shows how moving from traditional marketing approaches to personalized, interactive content can yield immediate and dramatic results, including a 20% increase in customer engagement and substantially improved conversion rates.
About Proxess
Security & access control innovator
Proxess is a security solutions provider that specializes in innovative wireless lockset technology. Their cutting-edge solutions enable organizations to secure their facilities while also providing convenient, mobile-based access control. With a focus on enterprise-grade security and cost-effectiveness, Proxess serves a range of industries, including education, healthcare, and industrial manufacturing. Founded in 2014, Proxess is committed to delivering secure, reliable, and easy-to-use access control solutions.
The challenge:
Standing out in a crowded market
Proxess, founded in 2015, is at the forefront of revolutionizing what Paul Hevesy, part owner and VP of Business Development, refers to as “the brass key market.” Utilizing a sophisticated, highly secure software app paired with the NFC technology built into the mobile devices people already carry with them, Proxess is delivering superior electronic access control solutions to institutions such as schools, universities, hospitals, and municipalities. Their approach eliminates the need for outdated key systems, making access management smarter, faster, and far more scalable.
Communicating & connecting
Despite their groundbreaking technology, Proxess faced significant hurdles in an industry dominated by large, established players:
- Low brand recognition among potential clients
- Difficulty in effectively communicating their product’s unique value proposition
- Inefficient marketing strategies resulting in non-qualified leads
- Limited success in securing face-to-face meetings with decision-makers
The Spokenote solution:
Print marketing + personalized video messaging + data analytics
Recognizing the need for a unique approach, Paul developed a direct account acquisition strategy focused on targeting pre-qualified leads with an attention-grabbing hook and then quickly leveraging that interest into securing face-to-face meetings where he could demonstrate the Proxess technology. The discovery of Spokenote through a combination of a personal recommendation from a neighbor and a fortuitous encounter at a local marketing seminar was the moment things “clicked.” The potential of Spokenote’s “put-video-anywhere” capability immediately resonated with Paul.
Proxess integrated Spokenote into their marketing strategy in a variety of innovative ways:
Direct mail campaigns:
By adding video notes to their mailers, Proxess transformed standard mailers into interactive experiences.
Enhanced literature:
Static brochures and pamphlets became unique, informative resources with embedded video content.
Interactive business cards:
Spokenote-enabled business cards allowed Paul to create custom video greetings, making networking events more impactful.
Insightful analytics:
Granular analytics, provided valuable data on viewer engagement, allowing for targeted follow-ups on qualified leads.
The results:
Measurable success & increased engagement
The implementation of Spokenote’s technology led to significant improvements in marketing efforts for Proxess, including a 20% increase in overall customer engagement and 15-20% open rates on direct outreach campaigns, massively exceeding industry standards on direct mail.
“Spokenote is bringing innovation to the direct mail industry in some very powerful ways. If you’re looking to drive measurable engagement affordably… you need to check them out.”
Paul Hevesy, VP of Business Development, Proxess
The future: continued innovation & growth
The partnership with Spokenote has revolutionized the marketing and customer acquisition strategy for Proxess. By leveraging personalized video messaging, Proxess has successfully elevated the awareness of their brand in the market and solidified their position in the commercial security industry.
Paul concludes, “Spokenote has been instrumental in our growth. As we continue to explore new ways to use this technology, we’re excited about the possibilities for even greater achievements and market penetration.”
Unlock the same results for your B2B Marketing Strategy
Video-enable your business with the power of Spokenote.
Discover how Spokenote’s cutting-edge technology can help you captivate your audience with compelling stories, uncover data-driven insights to inform your next move, and drive real ROI to propel your business forward. Get started with a consult today and transform your marketing approach.