06 Nov Between decision and deposit: reaching admitted students
An acceptance letter answers one question for an admitted student and opens a lot of new ones. Their family usually...
Higher Education
05 Nov What counts as personal in admissions outreach
A message counts as personal when the student can tell a real person sent it and why it was sent...
16 Oct Why Gen Z thinks your polished campus video is a massive red flag
The higher education recruitment landscape is haunted by an expensive ghost: the high-cost, high-production cinematic sizzle reel. For years, the standard...
28 Apr Butler Athletics Teams Up with Spokenote to Deliver Personalized Video Experiences for Corporate Partners, Fans
Spokenote is teaming up with Butler Athletics and Playfly Sports, the sports industry’s leading revenue maximization company, to redefine how...
13 Apr Summer Melt Is Costing Higher Ed Millions: How Admissions Teams Are Fighting Back with Video
Every spring, something predictable happens. Students apply to college. They get accepted. They pay their deposit. They say they're coming. Then...