19 Oct How to measure video outreach performance without stopping at views
Imagine a campaign with a 70% view rate and a 5% reply rate. On the surface, that 5% may look...
How-to
16 Oct Why Gen Z thinks your polished campus video is a massive red flag
The higher education recruitment landscape is haunted by an expensive ghost: the high-cost, high-production cinematic sizzle reel. For years, the standard...
13 Apr Video Email Marketing: How to Use Video in Email to Double Your Reply Rates
The data on video in email is not subtle. Emails with video thumbnails see a 34% higher click-through rate than...
13 Apr Personalized Video Outreach: The Complete Guide to Video Messages That Actually Get Replies
Most outreach fails not because of bad messaging, but because of bad format. Text emails, banner ads, and cold calls...