03 Mar Coherent Video Strategy: The “Fresh Eyes” Approach to Scaling Trust
Key Takeaways: The Personalization Shift: Passive personalization (like a merge-field first name) is no longer enough; active personalization requires adapting...
Author: Emily
27 Feb The Personalization Illusion: Why Your {First_Name} Strategy is Killing Your Connection
We need to have a “who’s gonna say that uncomfortable thing” moment about modern marketing. It’s OK, we’ll say it. For...
23 Feb How to Scale Authentic Video Without Losing Your Humanity
Stop Engineering Messages. Start Creating Moments. Automation, personalization, customization, data-driven c decisioning. Oof. We have optimized the humanity out of our...
17 Feb Spokenote Launches the First Video Platform Built to Scale Authentic Interaction
Next-generation Platform Blends Automation with Authenticity, Introducing a New Era of Dynamic Video Personalization Indianapolis — Spokenote today redefined the boundaries...
15 Feb The Happy Death of Manipulative Marketing
Originally published by RealClearMarkets. For decades, marketing has often been treated like a game of psychological chess. Companies spent millions learning...
15 Feb Scaling Sales Without Losing the Human Touch
John Wechsler on The Advanced Selling Podcast In a recent episode of The Advanced Selling Podcast, Spokenote founder and CEO John...
15 Feb Scaling Authenticity in an AI World
John Wechsler on IBJ Media's Authentic and Agentic How do we keep people at the center of what we're building? That's the...
12 Nov In An AI-Driven World, Human Connection Will Still Be King
Originally published by RealClearMarkets. We’re witnessing a technological sea change. Artificial intelligence has moved from research labs into everyday workflows, shaping...
29 Oct Connection you can count on: Spokenote achieves SOC 2 compliance
Built on trust. Backed by security. At Spokenote, connection is at the heart of everything we do, and that connection only...
12 Sep Spokenote Powers Engagement at the TEDSports Indianapolis World Premiere
Spokenote, a video engagement platform, will take part in the first ever TEDSports event, hosted today, Sept. 9–11, 2025 at...