05 Nov What counts as personal in admissions outreach
A message counts as personal when the student can tell a real person sent it and why it was sent...
Author: Keya
20 Oct How a virtual benefit concert raised over $17,000 for Indiana flood relief
A community comes together for flood relief Concerts for a Cause raised over $17,000 for Hoosiers affected by the recent flooding...
19 Oct “Sacred cows make the best burgers”: John Wechsler on the reality of innovation
Every business wants to innovate. The harder question is what happens when a new idea actually shows up. Does the team...
19 Oct How to measure video outreach performance without stopping at views
Imagine a campaign with a 70% view rate and a 5% reply rate. On the surface, that 5% may look...
16 Oct Why Gen Z thinks your polished campus video is a massive red flag
The higher education recruitment landscape is haunted by an expensive ghost: the high-cost, high-production cinematic sizzle reel. For years, the standard...
09 Oct Why lapsed donors disappear, and what actually brings them back
Most lapsed donors did not wake up one morning and decide they were done with your organization. Some lost touch...
07 Oct Video templates for sales teams: Build a scalable library without losing the human touch
When personalized video outreach works, it works exceptionally well. A rep records a quick note, speaks directly to a prospect's...
06 Oct How one personalized message can change the donor relationship
One of the most expensive challenges in university fundraising often begins with a successful campaign. A new donor makes an initial...